It’s just about making sure there’s an appropriate mix of content that educates, that attracts, you know, reaches to new audiences to, introduce them to your brand and to your products. The problem is that sales-driven organizations, product-driven organizations, sometimes overly sell and overly promote. Every brand creates content that has to, you know, explain the products and services they sell. There’s a spectrum, I think of brands that fit along the promotion to emotion, let’s say spectrum. I’ve answered this a few different ways over the years, because it does take different forms. What mistakes are organizations making when it comes to optimizing their content marketing and, and why do they need to change? Check out some of the past interviews in this playlist. You can participate in the interactive Ask the #CMWorld Community livestreams most Mondays at Noon ET on LinkedIn, YouTube, Facebook or Twitter. Watch this interview then come hear Michael Brenner speak at Content Marketing World 2022 You’ll soon be able to check out the agenda here. Don’t get caught up in the “Quality vs.

You need to inform and educate your audience by identifying the questions that they are asking, then answer them.Build a business case by reaching, engaging, converting, and retaining buyers you would have never reached if you didn’t do content marketing.The conversation is a preview of Michael’s upcoming session at Content Marketing World 2022. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the buyer journey, distribute to the right audiences, and get measurable business results.ĭuring this week’s Ask the #CMWorld Community livestream, CMI host Amanda Subler interviews CMWorld speaker Michael Brenner, CEO of Marketing Insider Group, about some of the best ways to optimize your content marketing program for ROI.

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